Check out the Fertitta Brothers on the cover of the current Forbes magazine, or read about them here.
For the lazy: UFC (Ultimate Fighting Championship) was a $2 million initial investment in 2001, but after a few years and and an additional $50 million(ish) invested, the UFC brand has become the NFL of MMA (mixed martial arts) with current value of over $1 billion.
Billionaire Mark Cuban has started a competing, wannabe MMA program that will fail because he doesn't know crap about the fight business.
Also, the Fertitta brothers plan to continue slowly taking over the world with Viva, the mega-project slated to rise just behind MGM's city center project. The pricetag on the project could pass $10 billion.
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